Youth footballers training on a full-size pitch
CONFIDENTIAL COMPANY OVERVIEW

CONNECTING
ELITE FOOTBALL
WITH SOUTHEAST ASIA.

ELITE FOOTBALL. REGIONAL OPPORTUNITY.
SCROLL FOR KICKOFF
WHY SOUTHEAST ASIA

Building the future of football in Asia.

Southeast Asia already over-indexes on European football fandom — it just watches from the outside. ProPitch Asia exists to turn that audience into infrastructure: facilities, pathways, partnerships and programming built with the region rather than sold into it.

We work across four divisions — advisory, international operations, ventures and experiences — so a club, federation or investor can enter the region through whichever door fits their ambitions.

124M
Football fans across Thailand, Malaysia, Indonesia, the Philippines, Vietnam & Singapore
Nielsen Fan Insights
386M
Cumulative Premier League TV audience across the region, 2021/22 season
Nielsen
380/380
Every Premier League match broadcast live across six SEA markets
Nielsen, 2022
~680M
Combined population across ASEAN — young, mobile-first, football-literate
UN / ASEAN Estimates
01
PROPITCH ADVISORY

Facility & football-development consulting

From world-class pitches to world-class partnerships — we advise clubs, federations and investors on the infrastructure and pathways elite football is built on.

Aerial view of a professional training facility
// MASTERPLANNING

Pitch & training-facility design

Surface specification, drainage, floodlighting and technical-area layout for training grounds and academies.

// PATHWAYS

Academy curriculum & coach education

Age-group curricula, coach licensing pathways and periodisation frameworks built for local federations.

// COMPLIANCE

Licensing & federation compliance

Club licensing, youth-category regulation and AFC/regional-body compliance support.

// TALENT ID

Scouting network build-out

Regional talent identification systems, trial structures and data pipelines for recruitment teams.

// PARTNERSHIPS

Partnership & Sponsorship Consultants

Structuring club, kit and title-sponsor partnerships, and connecting regional brands with the right football properties across the region.

02
PROPITCH INTERNATIONAL

Club tours, camps & exhibition matches

Where world football meets Asia — we plan and deliver the on-the-ground programme, market by market.

Youth players training during a regional camp ON TOUR
TOUR

Pre-season club tours

Multi-city itineraries with training sessions open to local academies.

3–5 CITIES · 7–10 DAYS
CAMP

Elite youth camps

Federation-endorsed camps run to the visiting club's own coaching curriculum.

5 MARKETS · YEAR-ROUND
EXHB

Exhibition & legends matches

Stadium partnerships, matchday operations and broadcast coordination.

SINGLE-CITY · TICKETED
SCHL

School & grassroots outreach

Community sessions run alongside every tour, camp and exhibition leg.

ONGOING
03
PROPITCH VENTURES

Projects, partnerships & investments

Football development without borders — the deal-flow side of the business, from facility joint ventures to format IP.

Training-ground joint venturesFacility development with local landholders & federations
STRUCTURING
Broadcast & media-rights structuringRegional rights packaging for club & format content
ACTIVE
Minority stakes in regional clubs & academiesLong-term capital alongside operating partners
EVALUATING
Format IP — ASEAN Football Star HuntTalent-search television format, see Experiences below
ACTIVE
04
PROPITCH EXPERIENCES

Events & premium football programmes

Where the audience meets the game — matchday hospitality, festivals and our flagship regional format.

Youth football trial in progress on a training pitch FLAGSHIP FORMAT
CONFIDENTIAL CONCEPT · IN DEVELOPMENT

ASEAN Football
Star Hunt

One club. Five nations. A live search for Southeast Asia's next professional footballer — ending on the biggest stage the region has to offer.

THAILAND MALAYSIA INDONESIA PHILIPPINES VIETNAM FINAL · SINGAPORE
Premier League matchday action in a full stadium

Premium matchday hospitality

Curated matchday programmes for partners and sponsors across the region's biggest fixtures.

Grassroots football festival with young players

Grassroots festivals

Multi-club community festivals run alongside tours, camps and academy partnerships.

Coach & scout exchange

Short-term placements connecting regional coaching staff with partner academies in Europe.

90′ · FULL TIME

Let’s take
the pitch.

Whether it's a facility masterplan, a tour itinerary, a partnership or the next season of Star Hunt — tell us which division fits, and we'll take it from there.

FREQUENTLY ASKED

What is ProPitch Asia?

A Bangkok-based group connecting elite European football with Southeast Asia — facilities, pathways, partnerships and programming built with the region, not sold into it.

What are the four divisions?

Advisory (facility and development consulting), International (tours, camps, exhibition matches), Ventures (partnerships and investments), and Experiences (events and premium programmes).

Who is it for?

Clubs, federations, investors and brands seeking a structured entry into Southeast Asian football across advisory, operations, deal-flow or fan-facing programming.

How do we get in touch?

Email hello@propitch.asia and name the division that matches your brief.

PROPITCH ASIA CO., LTD.
hello@propitch.asia +66 [ office line — update before launch ] [ LinkedIn — add URL when live ] Registered office, Bangkok, Thailand